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About

Romence Gardens is a premier, family-owned independent garden center based in Grand Rapids, Michigan (USA). Now in its third generation of family leadership under siblings Chris and Katey Romence, the business has built a decades-long reputation for high-quality plants and expert gardening advice. Combining deep-rooted tradition with modern expertise, Romence Gardens serves a loyal community looking for everything from plants that bloom year after year to expert solutions for their outdoor spaces.

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Challenge

As an independent retail greenhouse, Romence Gardens faces the dual challenge of high seasonality and a shifting customer demographic. While their reputation for growing their own vigorous plants brings in returning generations of loyal customers, reaching new homeowners in a crowded digital landscape remains a hurdle. Traditional broad-interest targeting often fails to distinguish between casual plant admirers and serious buyers ready to invest in their home landscapes during peak planting seasons.

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Solution

To merge the gap between their heritage service and modern digital performance, Romence Gardens partnered with Clustie. By deploying Clustie’s high-intent audiences, the brand moved away from basic "gardening interest" filters to focus on behavioural segments, identifying users actively searching for specific horticultural solutions and seasonal products. This allowed Romence Gardens to serve highly relevant ads exactly when customers were planning their garden projects, optimising their ad spend during their most critical sales windows.

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Results

The implementation of Clustie delivered an immediate impact, proving its value during the initial free trial phase and leading the brand to commit to a long-term partnership:

• +21% ROAS
• -7% CPA
• +12 AOV

The success of the trial served as a powerful proof of concept. Impressed by the immediate lift in performance and the platform's long-term potential, Romence Gardens chose to continue the partnership on a yearly plan, securing Clustie as a core component of their ongoing growth strategy.