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About

Panitas is a Colombian football footwear and accessories brand based in Bogotá, with a physical presence in the city and a growing Shopify store serving football enthusiasts across the country. From cleats and turf shoes to kids' collections and official jerseys, Panitas has built a passionate community around the sport, and is now scaling that energy online.

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Challenge

Scaling paid acquisition in a competitive, passion-driven category like football is no easy feat. Reaching buyers who are actively ready to purchase instead of broadly interested in football becomes critical to keep costs under control. With standard Meta targeting, Panitas was generating sales, but at a significantly higher cost per acquisition and with lower return on ad spend, leaving room for a more efficient approach.

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Solution

Panitas integrated Clustie to move beyond generic interest-based targeting and tap into high-intent behavioural audiences. Instead of casting a wide net across football enthusiasts, Clustie's predictive models identified the specific segments most likely to convert, putting Panitas' catalogue in front of buyers at the right moment, with far greater precision.

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Results

Comparing Clustie's performance against other active campaigns running simultaneously in June 2026, the results speak for themselves:

• +73% ROAS
• -47% CPA
• +230% CTR
• -64% CPC
• -54% ad spend

At roughly half the ad spend, Clustie delivered a comparable number of purchases, achieving a stronger ROAS and a lower CPA, proving that what drives sustainable acquisition efficiency is smarter audience targeting, not bigger budgets.