About
Hifas da Terra is a leading biotech company specializing in medicinal mushroom supplements across multiple international markets. Rooted in science-backed solutions, the brand serves a health-conscious audience seeking to strengthen immunity during periods of fatigue or seasonal changes through high-quality products.
Challenge
Scaling a niche, health-focused product internationally requires identifying highly specific customer profiles across different cultures, languages and regulatory environments. Traditional audience expansion strategies often struggle in these contexts, especially when entering new markets with limited historical data.
Solution
Clustie was deployed across multiple international markets to identify and active high-intent, health-conscious segments. By using behavioural and value-based modelling instead of demographic assumptions, Clustie enabled Hifas da Terra to reach relevant audiences faster, reducing the typical learning curve associated with internal expansion.
Results
The implementation of Clustie delivered strong, consistent performance across all targeted geographies. By shifting from broad targeting to intent-based precision, Hifas da Terra achieved a transformative impact on their key performance indicators:
- +157% increase in total purchases.
- -67% in CPA, drastically lowering the cost of acquisition globally.
- +95% in ROAS, nearly doubling the return on ad spend.
This success was driven by a close collaboration between Clustie, Hifas da Terra, and their performance agency, K-Digital. The agency’s team emphasized that beyond the impressive data, the partnership was elevated by Clustie's dedicated Customer Support team. Our proactive guidance and technical expertise were instrumental in monitoring results and maximizing the platform's impact across diverse global markets.
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