About
MacStore is a leading retailer of premium technology products in Portugal, known for offering the latest Apple innovations and accessories. Founded with the mission to combine trust, quality and sustainability, the company focus on service excellence and cutting-edge retail experiences to expand its digital presence, combining innovation and customer trust to deliver superior value across all channels. Partnering with Jelly, a performance-driven marketing agency, MacStore set out to elevate its online advertising strategy and accelerate growth.
Challenge
As MacStore grew its eCommerce operations, the brand faced a familiar challenge: how to improve the profitability of Meta Ads campaigns without simply increasing ad spend. The goal was clear: to use data more intelligently, turning first-party information such as customer purchase history and transactional data into actionable insights. To achieve this, MacStore and Jelly needed a solution that could connect, model and activate this data to maximize performance and efficiency.
Solution
To meet this challenge, MacStore partnered with Jelly and adopted Clustie, an artificial intelligence platform developed by our FULLVENUE team, specialized in building high-performance audiences for eCommerce. By connecting its Shopify store and Meta Ads account, the team leveraged Clustie AI to create predictive audiences based on first-party data. These audiences identified customers with the highest purchase propensity and value potential, allowing the brand to target precisely and invest more efficiently in high-intent segments. This data-driven approach replaced broad targeting with intelligent, personalized campaign activation.
Results
The collaboration between MacStore, Jelly and Clustie delivered measurable and sustainable results:
• 70% increase in Return on Ad Spend (ROAS)
• 90% increase in conversions
• 11% increase in Average Order Value (AOV)
By combining technology, intelligence, and strategic collaboration, MacStore and Jelly demonstrated how AI-powered audience modeling can redefine performance marketing. With Clustie as a trusted partner, they transformed data into measurable business growth, paving the way for a smarter and more efficient future in eCommerce advertising.
.png)
