About
FitFiu Babies is a growing eCommerce family brand focused on baby and kids products designed to support healthy routines for modern families. Competing in a highly saturated DTC market, the brand prioritizes sustainable growth through efficient acquisition and long-term customer value.
Challenge
With increasing competition and rising acquisition costs in paid social, FitFiu Babies needed to improve the efficiency of its Meta Ads strategy without increasing spend or relying on heavy discounting. The challenge was to drive better quality traffic, improve profitability and maintain healthy order values in a trust-driven category.
Solution
FitFiu Babies implemented Clustie to activate intelligent, value-based audiences built from first-party behavioural and transactional data. By focusing on high-intent and high-potential customer segments, Clustie enabled more precise targeting and cleaner acquisition signals, helping Meta Ads optimize toward quality rather than volume.
Results
The use of Clustie delivered clear and balanced performance improvements:
• +44% increase in conversions
• +17% ROAS (Return On Ad Spend)
• -12% CPA (Cost per Acquisition)
These results demonstrate the direct impact of improved targeting on overall profitability. By significantly reducing CPA while simultaneously driving higher conversion volume and ROAS, FitFiu Babies achieved more sustainable growth, proving that smarter audience activation increases both scale and efficiency at the same time.
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