About
8000 Kicks is a Portuguese brand pioneering sustainable footwear made from hemp. Founded with the mission to merge innovation, comfort, and environmental responsibility, the company designs stylish, durable shoes that leave a minimal footprint on the planet. Recognized for its eco-conscious approach and commitment to quality, 8000 Kicks has rapidly expanded into global markets including Spain, France, Germany, the United Kingdom, and the USA, inspiring consumers worldwide to walk more sustainably every day.
Challenge
As 8000 Kicks accelerated its international growth, the brand faced a familiar challenge among fast-scaling eCommerce businesses: how to maximize the return on digital advertising investment while maintaining consistent sales growth. Despite its strong positioning in innovation and sustainability, 8000 Kicks needed to take its digital marketing strategy to the next level, ensuring that paid media investment translated into measurable and profitable results.
Solution
To meet this challenge, 8000 Kicks partnered with FULLVENUE and adopted Clustie, an artificial intelligence platform specialized in building high-performance audiences for eCommerce. After installing the app and connecting its Shopify store and Meta Ads account, the team used Clustie’s technology to generate high-propensity buyer audiences.
From there, the brand developed geographically segmented AI audiences designed to scale sales campaigns in the United States, enabling precise targeting of the most valuable customers and unlocking new levels of marketing efficiency.
Results
The collaboration between 8000 Kicks and Clustie delivered clear, measurable results:
• 13% increase in Return on Ad Spend (ROAS)
• 15% increase in Average Order Value (AOV)
• 107% increase in Clickthrough Rate (CTR)
By combining sustainability with AI-powered intelligence, 8000 Kicks achieved more sales with less investment, proving how smart data and AI-driven audience intelligence can fuel profitable and responsible global growth.
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