Turning an Idea into a Startup: The FULLVENUE Story

FULLVENUE has hit the nail on the head - the perfect AI solution to monetize sports and event organizations' assets through the use of data.
Sports and Events organizations are in a constant struggle to improve their financial results. This is precisely where FULLVENUE is starting the revolution with AI-driven revenue optimization.
But how was FULLVENUE created? And who are the main characters behind its inspiring story?
2020 was a moment of change. The world turned upside down due to the COVID-19 pandemic, and the sports and events industries were in turmoil. However, Tiago Costa and FULLVENUE's team managed to turn this crisis into an opportunity. With previous experience working within the Portuguese Football Federation, we gained valuable knowledge and expertise in the sports industry. This allowed us to identify critical flaws and unmet needs in the market — and that’s exactly how the idea behind FULLVENUE, a Portugal-based sports tech startup, was born.
"FULLVENUE uses AI to predict the exact percentage chance of a customer making a purchase, whether it's buying a ticket to an event, a piece of merchandise or subscribing a new membership." - Tiago Costa, Co-Founder & CEO @FULLVENUE
After developing the idea, business plan, and a powerful pitch deck, we were invited to participate in one of the most prestigious programs — StartupBootcamp Sports & Event Tech in Melbourne, Australia. FULLVENUE was selected among the global Top 10 startups and became the first Portuguese company ever chosen by the accelerator. But that wasn’t all… A collaboration with Hype Sports Innovation led to the Global Virtual Accelerator (GVA), where FULLVENUE won the prize for Best Pitch award among 30 finalists.
This journey truly took off with a game-changing partnership with the Royal Belgian Football Association, marking a bold entrance into the European football market. Since then, our team has grown, welcoming talented experts from different fields — all united to expand reach and grown our client portfolio.
"Our goal is to become the 1st-ranked AI Marketing tool in the sports and events industry in the next 5 years." - Tiago Costa, Co-Founder & CEO @FULLVENUE
FULLVENUE is a scalable plug-and-play AI solution built to revolutionize how organizations harness the power of artificial intelligence— making performance, personalization and revenue growth more accessible than ever.
Want to see how AI can unlock new revenue for your organization?
→ Reach out to us at fullvenue.ai

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