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Turning an Idea into a Startup: The FULLVENUE Story

March 1, 2025

FULLVENUE has hit the nail on the head – the perfect solution to monetize organization’s assets through the use of Artificial Intelligence over data.

Sports and Events organizations are in a constant struggle to improve their financial results. This is precisely where FULLVENUE wants to start the revolution.

But how was FULLVENUE created? And who are the main characters behind its inspiring story?

2020 was a moment of change. The world turned upside down due to the COVID-19 pandemic and the sports and events industries were in turmoil. However, Tiago Costa and FULLVENUE's team managed to turn this crisis into an opportunity. With previous experience working within the Portuguese Football Federation, we gained valuable knowledge and expertise in the sports industry. This allowed us to identify flaws and unmet needs in the market — and that’s how we came up with the idea behind FULLVENUE, a Portugal-based startup.

"FULLVENUE uses AI to predict the exact percentage chance of a customer making a purchase, whether it's buying a ticket to an event, a piece of merchandise or subscribing a new membership." - Tiago Costa, Co-Founder & CEO @FULLVENUE

After developing the idea, business plan, and a powerful pitch deck, we were invited to participate in one of the most important startup acceleration programs in the world — the StartupBootcamp Sports & Event Tech, held in Melbourne, Australia. FULLVENUE was selected as one of the top 10 startups and became the first Portuguese company ever chosen by the accelerator. But that wasn’t all… A collaboration with Hype Sports Innovation brought us even closer to sports organizations and investors. We took part in the Global Virtual Accelerator (GVA) and won the prize for Best Pitch among 30 finalists.

We kicked off our journey with a game-changing partnership with the Royal Belgian Football Association, helping us make a bold entrance into the football market. Since then, our team has grown, and today we’re proud to work alongside talented experts from different fields — all working together to expand our reach and grow our portfolio.

"Our goal is to become the 1st-ranked AI Marketing tool in the sports and events industry in the next 5 years." - Tiago Costa, Co-Founder & CEO @FULLVENUE

FULLVENUE is a scalable plug-and-play solution built to revolutionize how organizations harness the power of AI — making performance, personalization, and growth more accessible than ever.

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