October has been one of our most productive and eye-opening months so far with Clustie. Beyond building features, we’ve deepened our understanding of how customers use the product, where they find friction and what truly defines value for them.

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At the start of the quarter, we set out to address three main challenges:

1. Long activation times
2. Inconsistent campaign performance
3. Limited perception of value

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1. Fixing activation from 22 days to 2.7

Until recently, each client’s setup was unique and time-consuming — requiring app installation, data analysis, access to Meta Business Manager, and multiple validation steps. This process took an average of 22 days from install to first campaign activation. Now, customers can create campaigns directly from Clustie, automatically identifying top-performing ad sets and generating ready-to-launch campaigns. Meanwhile, the Customer Success team redesigned onboarding so it happens within five days of closing, ensuring integration and app setup are ready beforehand.‍

The result: average activation time dropped from 22 days to just 2.7 days.A significant milestone that demonstrates how product and process can evolve together.

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2. Building more consistent results

Our audiences often begin with cold lookalikes, which need normally two to three weeks to stabilize. During this period, performance may fluctuate, creating uncertainty for customers. To address this, we developed a predictive model that identifies users most likely to purchase in the next 30, 60 and 90 days. These “high-intent” audiences generate early wins and steady conversions, balancing short-term results with long-term learning.

The first proof of concept with Play Up confirmed it: predictive audiences are driving higher sales than traditional “best customer” seeds, providing both stronger and more consistent campaign performance.

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3. Strengthening Value Perception

We learned that even with better results, customers didn’t always perceive Clustie’s full impact. Our Go-to-Market strategy had sometimes positioned us as a replacement for existing campaigns, when our real purpose is to complement them, enhancing overall marketing performance and improving customer quality, AOV and LTV.

We’ve refined how we communicate that value and strengthened our reporting, ensuring customers can clearly see where Clustie adds performance lift and business impact.In parallel, our product team is laying the groundwork for future cross-campaign insights, so marketers will soon be able to visualize how Clustie audiences interact with their broader campaign ecosystem.

This will help position Clustie as a trusted co-pilot for performance teams, rather than a one-off experiment.We’ve already deployed the data infrastructure to fetch two years of Meta campaign data, updated the UI, and started testing LLM-powered insights to make intelligence generation faster and smarter in the near future.

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What’s Next

While we’ve seen major progress in activation and performance, retention remains our next big challenge. We’re also preparing to launch a Shopify-native billing system, enabling self-serve subscriptions and a public listing on the Shopify App Store — a key step toward frictionless growth.

That’s why November will focus on discovery, alignment, and prioritization. We’ll map new opportunities, assess their impact, and align every team — Product, CS, Sales and Marketing — around a shared direction for the next stage of Clustie’s evolution.

This has been a month of transformation, collaboration, and learning. Every feature released and every insight gathered brings us closer to one goal: making data work harder so brands don’t have to.

Let’s keep building, learning, and moving forward — together.